"Canada’s first‐ever virtual store" pops up in Toronto, a QR Code lovers dream come true

By on April 2, 2012 at 9:33pm in Mobile News


If you’re in Toronto and take a trip to the lower level of Brookfield Place (corner of Front and Bay Street) you’ll see what new online retailer Well.ca has dreamed up. They’ve dished out some serious cash to have prime advertising presence in that location – millions of people walk there everyday as it’s near the subway and trains, plus in the heart of the financial district.

“Canada’s
 first‐ever
 virtual 
store” was created and they’ve basically outfitted the walls with images of products such as Tide, Pampers, Old Spice and placed QR (Quick Response) codes under each item. The hope is that those passing will potentially scan an item and have it delivered to them.  The latest comScore report showed that Canadians are not really fond of QR codes, stating that “In December 2011, more than 1.4 million Canadian smartphone subscribers scanned QR Codes with their mobile device at least once in the month.”

However, before you visit the “virtual store” you’ll have to 
download the 
Well app  - available for iPhone, Android, Windows Phone and BlackBerry – then walk down and scan an item. I personally like the creativity and direction they are heading in, but it’s easier for those who are short on time to simply visit a service like GroceryGateway and buy all your health,
 beauty,
 personal
 care
 and
 household
 products from them.

Ali
 Asaria,
 founder
 & 
CEO said 
“Our 
website 
and 
this 
virtual 
store 
are 
perfect
 options
 for 
busy 
consumers
 who 
don’t
 have 
time 
to 
wait 
in 
line 
for 
a 
box 
of 
diapers
 or 
a 
tube 
of
 toothpaste.”

Source: CNW

We have a florist doing the same and it worked well especially during the busy Valentine’s Day period. Made it easier for customers who came by the store to browse and order on the go. Read more here.