Mobile action codes in print mags rise, QR Codes dominate - Mobile Marketing - BizReport

qr-code-report-cover.jpgOver 2,200 mobile action codes, such as QR Codes, image recognition and digital watermarks, were used in the U.S.’s top print magazines in the second quarter of 2012.

That’s up 61% on Q1.

The number of ads containing mobile action codes is up from 5% last year to a current 10%, said the report.

"Mobile activation has really taken hold in magazine advertising. Nearly 600 brands and every one of the top magazines have embraced print-to-mobile as a core marketing strategy," said Roger Matus, Executive Vice President of Nellymoser and co-author of the Nellymoser study.

"Action codes bring print pages to life and engage readers in ways that can’t be duplicated with a static ad."

The mobile marketing firm expects to see 1,000 mobile action codes each month running in the top 100 magazines starting next month (September, 2012).

Of all the mobile action code types, QR Codes were found to dominate during the second quarter with a more than 80% share. The use of Digimarc watermarks is on the rise up from just five codes in the whole of 2011 to 96 codes in the first half of 2012.

Tags: mobile action codes, mobile barcodes, mobile marketing, mobile scanning, print magazine, publishing, QR Codes


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Qryptal’s experience with its customers agrees with this findings as well. A QR Code in print advertising especially one with a form and a suitable call to action engages readers. QR codes add a new dimension to a previously static print Ad.

Better yet we’ve found running contests using QR codes on print Ad resulting in a larger number of entries than traditional posting an entries. Making it mobile friendly makes it easy and quick to participate.

QR Codes to Provide Healthcare Records

"Children are given pendant necklaces with an embedded QR code that works in sync with a smartphone app to provide vaccination schedules and immunization records. "

Another great use case! Qryptal has specific solutions to enable such database integrated information access via QR Codes.

QR Codes on debit credit cards | BitCoin

BitCoin (peer-to-peer digital currency) is planning to launch debit cards. Looks like it is going to carry a QR Code to facilitate transfer of BitCoins from one person to another.

The QR Code in the image contains:
"14sjfPJbkf8WDXcFrFmnnodrkZemh1Z1LB"

This is the 34 character BitCoin address of the example user. More about BitCoin addresses here:
https://en.bitcoin.it/wiki/Address

The Q in QR Code stands for Quick and this is another great use case of using QR Codes to make tasks easier, quicker and safer (avoid typos) for end users!

Inflight QR Code Campaign for Voter Registration

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"Passengers can register to vote through the plane’s in-flight entertainment system. You activate the in-flight Internet service on your smartphone, scan the provided QR code, and let it whisk you away to a voter registration page."

We have observed from past campaigns that more users scan QR Codes in spaces where they have greater ‘down time’.

For example we have found that QR Codes at a restaurant table gets more scans - probably because customers have ‘time’ and often looking for things to do.

This story is similar. Virgin America has inflight internet- makes their plane seats a very fertile medium for great QR Code campaigns!

Similarly trains offer another attractive opportunity:
http://blog.qryptal.com/2012/04/in-spain-trains-offer-first-chapter-of.html

Inflight QR code voter registration club | Crave - CNET

2012 Olympic Games QR Code Data

Interesting stats on QR Code usage during the recently concluded Olympics.

QRCode Trends Infographic

Nice infographic of #QRCodes trends by Scanlife. Interesting that they found contests as the #1 campaign content.

We agree: Contests, coupons, registrations, specific information…. QR Codes which enable consumers to do something now, at this instance work well!

QR Code Usage in Restaurants

Lots of good suggestions in the article.

A couple of additional ways our restaurant customers are using Qryptal:
- Fridge Magnets: if you do delivery, provide a magnet with QR Code. Scanning the code leads to mobile friendly delivery menu, promotions - and yes call to place order.
- Increase off-peak demand: Say you don’t get many customers during weekday lunch times. We have a dynamic code which can be configured to give out coupons only during certain times and in controlled volumes. Works well to increase demand for specific times.

More ideas here:
http://blog.qryptal.com/search/label/restaurants

QR Code for product activation: Google Fiber

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It will use QR codes and the Google Play store to change your relationship with set-top boxes and routers: Medin says that those boxes will have a QR code that a technician will scan. The box then sends its activation information to the cloud and the box is now provisioned and activated for that customer. Eventually consumers will be able to do this for themselves, perhaps after they order a box on Google’s Play store.

We covered this earlier as well:
http://blog.qryptal.com/2012/06/product-registration-with-qr-codes.html

At Qryptal, we always look forward to working with customers to implement such workflow use-cases of QR Codes like product activation, warranty registration etc. This can really streamline installation, lower costs and also improve end-user experience.

QR Code for product activation: Google Fiber

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It will use QR codes and the Google Play store to change your relationship with set-top boxes and routers: Medin says that those boxes will have a QR code that a technician will scan. The box then sends its activation information to the cloud and the box is now provisioned and activated for that customer. Eventually consumers will be able to do this for themselves, perhaps after they order a box on Google’s Play store.

We covered this earlier as well:
http://blog.qryptal.com/2012/06/product-registration-with-qr-codes.html

At Qryptal, we always look forward to working with customers to implement such workflow use-cases of QR Codes like product activation, warranty registration etc. This can really streamline installation, lower costs and also improve end-user experience.

The Qryptal Blog: QR Codes for Contests

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This post outlines how you can use Qryptal QR Codes for running a contest. Major brands have successfully used Qryptal’s platform to create and manage their contests. We think this is also a good demonstration of what QR Codes are good for: Quick Response with a mobile.

VW Promotes Commercial Vans With Giant QR Code Made From Orange Crates - PSFK

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Volkswagen uses a QR code made with actual boxes of oranges in Mexico City. It’s a huge structure and when scanned it shows a video how all the crates fit into the Volkswagen Crafter van. An ingenious idea that showcases the space available in their commercial vans.

And it worked well! Thanks to this promotion, brand awareness increased by 224% and sales increased, 70% increase in sales, and 69% who scanned ask for more details about the van

Simon & Schuster is adding QR codes to all its print books

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The codes “make it easy for consumers to visit our site and hopefully subscribe to one of our newsletters,” S&S chief digital officer Ellie Hirschhorn wrote in a recent email to employees. Scanning the QR code on a book ”will bring the consumer to the author’s mobile page on S&S.com where they can sign up for an email, browse the author’s other books and watch video.” Jackets will also include a printed link to the author’s website “so consumers without smartphones or QR scanners could still easily find the author’s page.”

Great idea! Should work if scanning the code leads to relevant engaging content.